Light Studio LA’s Kathy Pryzgoda speaks at California Gift show July 20, 2013
Session One
DESIGNED TO SUCCEED: Driving Sales Through the In-store Experience
Presented by: Christopher Gaona I Christopher Gaona Design Studio
Panelist: Rose Apodaca I A+R Global Design. Edited.; Kathy Pryzgoda I Light Studio LA
10:30-11:30 am
Creating an engaging and informative retail environment that delivers a compelling shopping experience is now critical to a retailer’s competitive advantage. An inspired, cohesive in-store design complementing your brand’s unique vision is the emotional link that distinguishes your offerings, generates product excitement, increases customer loyalty and enhances purchasing satisfaction among current and prospective customers. Retail design pro Christopher Gaona, along with retailer Rose Apodaca of A+R Global Design. Edited. and lighting designer Kathy Pryzgoda of Light Studio LA, shares insights to improve success through innovative store design. Learn design principles and trends to plan and assert your bricks-and-mortar identity through space planning, visual unity, product selection, merchandising concepts, materials and finishes, color choices, lighting, music and more.
Design Within Reach, Miami Store (Lighting by Light Studio LA)
Design Within Reach, Miami Store (Lighting by Light Studio LA)
Design Within Reach, Soho Store (Lighting by Light Studio LA)